Beginning as a way for a group of college friends to stay in touch and talk golf, then evolving into a modest hustle selling extra hats and shirts, Sugarloaf Social Club has deftly leveraged social media to become a thriving business with a passionate community of golf-loving supporters. Founded by Ian Gilley & Harrison Lewis, Sugarloaf not only has a merchandise shop that often sells out of their sought-after gear minutes after release but they have also been hired by some of the most revered golf properties in the game seeking fresh perspectives and creative design work.

The impact that the Virginia-based duo has had in the golf world in a relatively short amount of time, while remaining a two-person business has been remarkable. Ian sat down with us at the East Potomac Park Miniature Golf Course for a wide-ranging conversation providing insight into the story of Sugarloaf, what has helped drive their success and what’s in store for the future.